Marketing

Learn Marketing Automation Platform

Learning marketing automation on a budget: A breakdown of courses and certification programs

The field of Digital Marketing grows every day. It demands the constant development of its practitioners, challenging them to continually improve their tricks and techniques. They might ask themselves, “How can I boost my career? What new opportunities are there for me to pursue? How do I improve or acquire the right skills?” Most of …

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Puzzle Pieces Integration

Current State of Eloqua’s Salesforce.com Integration App

This article was initially published on LeadFabric’s blog. This text is going to express both praise and frustration about the current state of Eloqua’s SFDC.com integration app. Quick facts Traditional Eloqua’s native integration is something we were allowed to play with many winters ago. After almost ten years since introducing Eloqua 10, the new cloud …

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Header Archive

Want to archive emails in Eloqua? November 2020 release is coming

Are you using Eloqua? If answer is yes, you should always tune to see what’s new. And Oracle is about to release a new update (20D) within the next few days. New changes could likely make your working life much easier. What kind of content is part of the release? While this upcoming release is …

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Banner New Release

What’s new in Eloqua’s August 2020 Release?

Oracle Eloqua is releasing some new features! Here’s a summary of everything you can expect and when:  What’s new? The current update is rather minor — nothing groundbreaking, but there are definitely some ‘quality of life’ enhancements. Email and Landing Page EditorsWe can expect a lot more features in terms of “blocks”. While content will …

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Integration Header

Starting with Eloqua’s Salesforce.com Integration App?

I remember like it was yesterday – 7 years ago my former colleague Adrian showed me for the first time “advanced” settings in Eloqua platform. I have never seen anything as advanced as this that time. I discovered, for me that time a brand new vocabulary like auto synchs, API external calls and internal events. …

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Support - holding hands

Emotional support: Are you making the leap between Marketo and Eloqua?

It’s possible your company has decided to change the marketing automation platform. There can be various reasons behind this move – financial, easier integration with CRM or a very persuasive sales pitch… Either way you are stuck with the new tool and you are worried. Do you feel like you’re leaping into the deep end? …

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Chatbot

Under the hood: Ask our chatbot to register you

We have recently started investing our marketing efforts in more webinar content. After our first webinar we decided to change things around within several areas. Actually, we changed almost everything – our webinar provider, the landing page design and the registration process. We have a lot of great partners with interesting technologies we can present …

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