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Learning marketing automation on a budget: A breakdown of courses and certification programs

The field of Digital Marketing grows every day. It demands the constant development of its practitioners, challenging them to continually improve their tricks and techniques. They might ask themselves, “How can I boost my career? What new opportunities are there for me to pursue? How do I improve or acquire the right skills?” Most of …

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Emotional support: Are you making the leap between Marketo and Eloqua?

It’s possible your company has decided to change the marketing automation platform. There can be various reasons behind this move – financial, easier integration with CRM or a very persuasive sales pitch… Either way you are stuck with the new tool and you are worried. Do you feel like you’re leaping into the deep end? …

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