data

Marketo Data Washing Machine

The Data Washing Machine: How I (Over)Engineered a Data Hygiene in Marketo

June 7, 2025 / EN / , , / By

We all know that dirty data is a silent killer of marketing automation efficiency. Whether you’re trying to sync leads to your CRM, segment for a campaign, or just get reliable reporting, inconsistent or incomplete data can derail the best-laid plans. At one point, I decided to tackle this challenge head-on by building what I …

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Data Hygiene Eloqua

Fundamental knowledge on how to maintain, improve, and measure your Eloqua Database

November 6, 2022 / EN / , , / By

This article was initially published on LeadFabric’s blog. Disclaimer: While this blog discusses how to enhance your database using different data tools in Eloqua specifically, much of the information here is applicable to other databases, marketing automation platforms, and CRM systems beyond Eloqua as well. The four Cs of data hygiene and management Working with several …

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